EESI Energy and Engineering Solutions, Inc.

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Energy Star
EESI is a U.S. EPA Energy Star Buildings Ally.


Association of Energy Engineers
George Owens is a past president of "Association of Energy Engineers", an "Energy Manager of the Year" and an "Energy Managers Hall of Fame" inductee.


 

UTILITY PROGRAMS
Marketing to Building Owners, Managers and Developers
by George R. Owens, PE, CEM

Objective

  • Increase market penetration into the Building industry
  • Understand the fundamentals of the energy business for Buildings
  • Learn how to approach the Owner, Manager, Lender, Partner and Developer with programs they want and need
Action Steps
Evaluation

  • Interview to determine current industry knowledge
    • Marketing and Sales management
    • Customer Reps (sampling)
    • Regulated and/or unregulated entities
  • Review current Building Marketing Plan
  • Obtain listing of properties, ownership, loads, etc.
  • Deliver an in-depth report with analysis of existing plan and recommendations for future improvements
Implementation
  • Formal presentation of findings to management
  • One or two day seminar "Selling Utilities and Energy Services to Building Owners, Managers and Developers"
  • One-on-one coaching workshops for customer reps
Ongoing Support
The long term success of this program is dependant on the commitment to developing a cost-effective program, implementing it efficiently and periodically reviewing the status through a process of constant quality improvement. Energy and Engineering Solutions would like to propose a long term program for long term results.

To send comments to George R. Owens, click here: gowens@EESIenergy.com.

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